08Dec

Had to dig this up…<br><br>”The music industry is BUSINESS. No different than your 9 to 5. Being a professional artist isn’t like being in a business, IT IS A BUSINESS.”

Had to dig this up…

“The music industry is BUSINESS. No different than your 9 to 5. Being a professional artist isn’t like being in a business, IT IS A BUSINESS.”

The music industry is BUSINESS. No different than your 9 to 5. Being a professional artist isn’t like being in a business, IT IS A BUSINESS.

The music industry is BUSINESS. No different than your 9 to 5. Being a professional artist isn’t like being in a business, IT IS A BUSINESS. You as an artist are a business. And like with any business it takes money to make money. Where do you work? How does […]

07Dec

International Hip Hop Exchange Seeks U.S. Artist-Educators

Deadline December 15, 2017 Next Level, an initiative of the U.S. Department of State, Meridian International Center, and the University of North Carolina at Chapel Hill, is seeking American hip hop artist educators to participate in an international exchange program. Team Thailand – DancerIn collaboration with the State Department’s Bureau […]

This reminds me of a convo I had with platinum producer Tarboy about the mixtape game. He warned artists about the trap… He knows how the industry works. And he was spot on. What could have leveled the playing field for indies, is now another lane controlled by big money and the majors…

“In the wake of that uncertainty rose a new model and a new era for the underground hip-hop world, one that would take mixtapes global, digital and, for the first time, legitimate. Now, a decade later, the industry that sprang up to fill the void is itself facing an uncertain future, as lines blur, gatekeepers shift and corporations begin to solidify a long-gestating takeover.”

“There’s a network of things an artist has to have to be viable, so if you got the right position on WorldStar, the right position on the mixtape websites, you can gain a fan base,” says one manager.

But, he adds, “You gotta pay to play, because the game is now is an artist-consumer type of thing.”

Mixtapes & Money: Inside the Mainstreaming of Hip-Hop’s Shadow Economy

The business behind the hip-hop mixtape, and how a raid on DJ Drama’s studio in 2007 kickstarted a whole new industry that, 10 years later, is itself facing the music.