8 Creative Techniques For Promoting Your Music On Spotify

Source hypebot

As Spotify continues to gain popularity among music consumers, it has become an important platform from which artists market and share their music. Here we look at eight creative ways artists can promote their music on the streaming service. _____________________ Guest post by Ta’Rikah Jones of the Symphonic Blog Spotify…


ScHoolboy Q Thinks You’re “A Fucking Idiot” if You Only Listen to One Style of Music

Source DJBooth.net

For months, we’ve urged readers to stop trying to dictate the listening habits of their favorite artists. But don’t just take our word for it—ask ScHoolboy Q.

This past weekend, the TDE emcee defended his fandom of Lil Pump, a South Floridian rapper who loves Xanax, has openly bragged about hitting girls and, earlier this year, was filmed randomly firing a gun out of a car window.

“‘Awe Q, why you listening to Lil Pump?’” he said on Snapchat. “Because bitch, I ain’t born like you. I don’t listen to one style of music. Niggas always in my comments when I play Lil Pump. Nigga I fuck with it.”

Having heard Lil Pump’s newly-released, self-titled album this past weekend—to be clear, I skimmed through it because it was jarringly impossible to listen to any song for longer than 30 seconds—I have absolutely no clue what Q is hearing in Pump’s music that has turned him into such a staunch supporter, but I’m not under the illusion Q only listens to rap music that sounds similar to what Q himself has produced.

“Look, my favorite rapper Nas, but if you think I just want to listen to that style of music all day every day, you a fucking idiot,” Q added. “And that’s probably why you in the same spot you stuck at. ‘Cause your mind ain’t open to new shit, different shit.”

What Q fails to mention in his video, but is central to his argument, is that time and place both play a key role in listening preferences and habits. For example, a hip-hop head who grew up during the ’90s golden era might still prefer 21 Savage or Chief Keef during a workout, while a 17-year-old who was birthed after the Willennium and enjoys more intellectual lyricism might prefer Rakim or Public Enemy during a late-night listening session under headphones.

Not listening to Lil Pump doesn’t make anyone a fucking idiot—the opposite might actually be true—but Q’s overarching point is valid. Different people have different tastes, and criticizing others for listening to music they enjoy helps no one (and makes you sound like an asshole). 

Variety is and always has been the spice of life and now, thanks to on-demand streaming and Generation Playlist, it’s easier than ever before to consume everything and anything.


Trippie Redd Knows He Has a “Mumble Rapper” Image Problem

Source DJBooth.net

As of this morning, Trippie Redd, an 18-year-old rapper, with red hair and face tats, who is often seen sporting a Gucci mask, is the 199th most popular artist in the world, according to the digital data provided by Kworb, the result of a guest appearance on XXXTentacion’s Billboard-charting single “Fuck Love” and his own newly-released project, A Love Letter to You 2.

By any metric, Redd, a native of Canton, Ohio, is on an upward trajectory, but in a new interview with Billboard, he expressed frustration and mild concern over being judged by his appearance instead of his material.

“It’s not what it looks like [Laughs]. That’s all I can say,” Redd told Billboard. “People just be trying to judge books by its cover and I can understand. I’m a funny-looking motherfucker, I got shit going on, I got red hair, I got tats on my face, you feel me? I got a bunch of 14’s tatted on me. That’s how they can judge me off the rip, but it’s like, all this shit got meaning. I ain’t doing all this for nothing. I’m a human at the end of the day, like I really do this. I ain’t ass, I can rap, for real. I can sing for real. That’s what they misinterpret me for, like I’m a mumble rapper or something.”

He’s right, he ain’t ass. Redd can actually rap really well—though nobody is listening to that material—and his songwriting skills and understanding of melody are both impressive regardless of his age. But despite the fact that music isn’t a visual art form, like say, ceramics, drawing, painting, photography, film or architecture—all of which require sight in order to be fully appreciated—the skill set of an artist, rap or otherwise, will always be prejudged by their image. This is, unfortunately, the result of living in a highly-opinionated, highly-judgemental, racist world.

So, should Trippie Redd change up his image in order to avoid the “mumble rapper” comparisons and open up his music to a broader fanbase? Great question.

Redd is a kid who is making music, professionally, who in the same Billboard interview expressed a desire to win GRAMMYs and land on billboards (though, to his credit, he’s already landed on at least two billboards). While he shouldn’t have to change up his image, his style, or his attire to achieve these goals—he’s not trying to get hired as a kindergarten teacher or an airplane pilot or a proctologist—if his aim is to be taken more seriously as an artist, and he personally knows and understands that his appearance is turning people off from pressing play, a few subtle changes might be in his long-term best interest. 

Of course, this is bullshit. No human being, artist or otherwise, should be judged by their appearance or feel required to make changes to their appearance in order to succeed. If you show up to work every day, put in the time, and pump out a great product, it shouldn’t matter if you have red hair or blonde hair or blue hair or no hair.

Really, it all depends on Redd and whether or not he has the desire to prove to music fans beyond those who are already tuned in that he’s more than the latest flavor of the month. For the time being, it doesn’t sound like any changes are in the pipeline.

“One thing I’m not going to do is change up anything,” Redd added. “Like, I’m always gonna be me. I’m not gonna compromise, change shit, I’m gonna be the same nigga.”