I been telling artists this… I often use Oddisee and Mello Music Group to make my point…

““You don’t need a major label, you don’t need these fraud ass promoters,” he explained. “Build your team, work with the best producers you can afford, drop visuals for every song you make, put all that shit on the net, force everyone to go to 1 place to find your music/videos, STOP GIVING AWAY MUSIC FOR FREE, FORCE PEOPLE TO STREAM IT ONLY SO YOUR VIEWS/PLAYS ARE COUNTED.”

*I would only add stop looking at sales as the only means to generate revenue…

“Oddisee also understands that the value of his vast reach goes beyond sales and streams — it also puts his music in front of countless people who might want to use his music for additional creative opportunities. With a massive back catalog of songs at his disposal, licensing opportunities for commercials, film, and TV provide an underrated and sometimes lucrative way to make additional money. “I just got two messages for two separate licensing opportunities. One from ESPN and one from a premiere league in Ireland,” he explained in a 2016 interview with DJBooth. “I’ll license a song to them and nobody will ever hear it, but the money I make from that is someone’s salary. Everyone thinks I’m underrated, but I just made someone’s salary from one song. People think I need to be on the radio. People think I need to win a Grammy.””

First thing I do with any new client is to check to see whether they have a website/foundation, the 1 one spot they control, where they can verify numbers…

I stress to them the importance of building a team, an effective team… I tell them about all the services we provide, all the services they need… and yes, we can provide them for a flat fee. They don’t want a team. They want what they want, generally a short cut, quick fix or something gimmicky that does not produce the results they expected…

This is why I steer artists towards the ‘team model’, rather than individual services. That way they can revamp, make changes and come again when “what they thought, but really wasn’t” blows up in their face.

Success comes after failure. Put yourself in position to learn from your mistakes… then make right. With other services you’re assed out. Your loss or ignorance is on you. You don’t get a do-over.

How Rapper/Producer Oddisee Is Quietly Building A Dominant Online Presence

In a Facebook post celebrating the runaway success of Madeintyo’s “Uber Everywhere”, Private Club Records tour manager Steve Capo Newland…

Been checking out artists for interviews, placements, shows and various promotional opportunities… All I can say is wow at the number of artists who have no clue how the music industry works, let alone business… at how many possess a sense of entit…

06Dec

@EmpireFOX #Rekkhan #RiseUp

@EmpireFOX #Rekkhan #RiseUp