In Conversation

unsignedhype.org >

What Makes an Album Release an Event?

Some albums are flashes in the pan, some are appointment listening, and some are, well, events. You know the type: records that have more than Twitter patiently waiting, that have the pop culture’s ear at the behest of the artist. These albums spark conversations even before the music is released, …

How Do You Write a Good Pitch?

The online music ecosystem works as follows: Artists want exposure, writers want stories, editors want pitches. The set-up seems pretty perfect, from step to step. Each cog in the music machine has something to give and something to receive—be it streams, payment, or pageviews—and this whole …

Mac Miller’s ‘Swimming’: A Conversation Between Friends

When Mac Miller died, one of the first people I spoke to—who I could speak to—was Yoh. More than DJBooth’s Senior Writer, Yoh is my partner-in-scribe and my brother in arms, and my brother in general. The night Mac passed, we let our feelings out and agreed to get matching Mac Miller tattoos.  …